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Automobili Lamborghini S.p.A. Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northern Italy. The Lamborghini Urus, its third model line and the first Super SUV, was launched in 2017, creating a new niche in the luxury segment with benchmark power, performance and driving dynamics, unparalleled design, luxury and daily usability.